PRIVACY POLICY

Last updated December 8, 2025

This Privacy Notice for LONGRANGE TACTICAL LLC (doing business as LongRange Tactical) (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

Visit our website at https://longrange-tactical.com, or any website of ours that links to this Privacy Notice
Engage with us in other related ways, including any sales, customer service, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@longrange-tactical.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using the Table of Contents below.

What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information?
Some information may be considered “special” or “sensitive” in certain jurisdictions (for example, financial data or government identifiers used for payment processing or background checks where required by law). We process such information only when necessary, with your consent, or as otherwise permitted by applicable law.
Do we collect information from third parties?
We may collect information from public databases, marketing partners, service providers, and other outside sources.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which types of parties do we share personal information?
We may share information in specific situations and with specific categories of third parties, such as payment processors, shipping carriers, and service providers who help us run the website and fulfill orders.
How do we keep your information safe?
We have organizational and technical safeguards in place to protect your personal information. However, no electronic transmission or storage system can be guaranteed 100% secure.
What are your rights?
Depending on where you live, privacy laws may give you certain rights over your personal information, including the right to access, correct, or delete your data.
How do you exercise your rights?
The easiest way is to contact us at support@longrange-tactical.com. We will consider and act upon any request in accordance with applicable data protection laws.

WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
DO WE COLLECT INFORMATION FROM MINORS?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
LONGRANGE TACTICAL’S COMMITMENT TO PRIVACY AND SECURITY
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you:

Express an interest in obtaining information about us or our products and Services
Create an account, place an order, or complete a transfer request
Participate in activities on the Services (such as contact forms)
Otherwise contact us

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we may collect includes:

Names
Phone numbers
Email addresses
Billing and mailing addresses
Account login details (if you create an account)
Order and transaction information
Firearm transfer details you submit to us (such as sending/receiving FFL dealer information)

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we may process the following categories of sensitive information:

Financial data (for payment processing and fraud prevention)
Creditworthiness data (if required to approve transactions or comply with legal obligations)
Government identifiers, where required by applicable law for firearms transactions or background checks

Payment Data.
We may collect data necessary to process your payment if you choose to make purchases, such as your payment card number and the security code associated with your payment instrument. Our online store is powered by WooCommerce, and payment data is handled and stored by one or more third-party payment processors. Those processors are responsible for the secure handling of your payment information under their own privacy and security policies. We do not store full payment card numbers on our own servers.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as IP address and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as:

IP address
Browser and device characteristics
Operating system
Language preferences
Referring URLs
Device name
Country and approximate location
Information about how and when you use our Services

We use this information to maintain the security and operation of the Services and for internal analytics and reporting.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Log and Usage Data. Service-related, diagnostic, usage, and performance information (such as IP address, browser type, pages viewed, date/time stamps, error reports, and feature usage).
Device Data. Information about the device you use to access the Services (such as hardware model, operating system, browser type, system configuration, and mobile carrier or internet provider).
Location Data. Approximate location based on your IP address or other technologies. You can disable access to location information in your device settings, but certain features may not function properly if you do.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, and other outside sources.

To improve our records and the relevance of our Services, we may obtain information about you from other sources such as:

Public databases
Joint marketing partners and service providers
Data providers and analytics partners

This information may include mailing addresses, email addresses, phone numbers, IP addresses, and other profile data used for security, fraud prevention, or (if enabled) marketing and event promotion.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, enhance security, and comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To deliver and facilitate delivery of services to you.
For example, to process orders, arrange firearm transfers, ship products to FFL dealers, and provide customer support.
To respond to inquiries and provide support.
We may process your information to respond to your questions, handle issues, and provide assistance.
To fulfill and manage your orders.
We process your information to manage orders, payments, returns, refunds, and exchanges made through the Services.
To send transactional communications.
For example, order confirmations, shipping updates, transfer status updates, or important safety and policy notices.
To send marketing and promotional communications (if enabled).
If you opt in or if permitted by law, we may use your information to send you marketing emails or other communications. You can opt out at any time (see “WHAT ARE YOUR PRIVACY RIGHTS?”).
To protect our Services.
We may process your information as part of efforts to keep the Services safe and secure, including fraud monitoring, chargeback investigation, and abuse detection.
To evaluate and improve our Services, products, and experience.
For example, to analyze how customers use the site and to improve product offerings or website functionality.
To comply with legal obligations.
We may process your information to comply with applicable firearms, record-keeping, tax, and other laws; respond to lawful requests; or establish, exercise, or defend legal claims.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations and with specific categories of third parties.

We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have agreements in place with these third parties designed to help safeguard your personal information.

The categories of third parties we may share personal information with include:

Payment processors and payment gateways
WooCommerce and related e-commerce service providers
Website hosting and cloud service providers
Data analytics providers
Shipping carriers and FFL partners involved in fulfilling your order
IT and security service providers
Professional advisors (such as lawyers or accountants) where necessary

We may also share information in the following situations:

Business Transfers.
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Legal and regulatory requirements.
We may share information with law enforcement, regulators, or other parties when required to comply with firearms laws, background check requirements, or other legal obligations.

4. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for the safety of information you share with third parties that we link to but do not control.

Our Services may link to third-party websites, online services, or mobile applications, and may display content or advertisements from third parties. We do not control and are not responsible for third-party websites, services, or applications, and we are not liable for any loss or damage caused by your use of them.

Any data collected by third parties is not covered by this Privacy Notice. You should review their privacy policies and contact them directly with any questions.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and similar technologies to collect and store information.

We may use cookies, web beacons, pixels, and similar tracking technologies to:

Keep the site secure and functioning
Remember your preferences and cart contents
Analyze site usage and performance
Support advertising or retargeting (if enabled in the future)

You can usually set your browser to refuse or delete cookies, but some parts of the Services may not work properly if you do so.

Google Analytics

We may use Google Analytics or similar tools to help us understand how visitors use the Services. These tools may collect information such as your IP address, browser type, pages visited, and time spent on the site. You can learn more about Google’s practices and your choices by visiting Google’s privacy pages and opt-out tools.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as needed to fulfill the purposes described in this Notice, unless a longer period is required by law.

We will keep your personal information for as long as necessary to:

Provide the Services
Maintain business records
Comply with firearms, tax, accounting, and other legal requirements
Resolve disputes and enforce our agreements

When we no longer have an ongoing legitimate business need to process your personal information, we will delete or anonymize it. If deletion is not possible (for example, because it is stored in backup archives), we will securely store your information and isolate it from further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We implement reasonable security measures to protect your information.

We use appropriate technical and organizational safeguards designed to protect your personal information, including:

Secure server and hosting environments
Access controls and authentication
Use of industry-standard encryption where appropriate
Limiting access to personal information to those who need it to perform their job

However, no system is completely secure. Transmission of personal information to and from our Services is at your own risk, and you should only use the Services in a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to anyone under 18.

Our Services are intended for adults. We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use of the Services.

If we learn that personal information from users under 18 has been collected, we will take reasonable steps to delete it. If you become aware of any data we may have collected from children under 18, please contact us at support@longrange-tactical.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may have rights to access, correct, or delete your information, or withdraw consent, depending on where you live.

Where applicable law provides, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal information
Withdraw consent where we rely on consent to process your information
Object to or restrict certain types of processing

To exercise these rights, contact us at support@longrange-tactical.com. We will respond in accordance with applicable laws.

Opting out of marketing

If we send marketing emails in the future, you can unsubscribe at any time by clicking the “unsubscribe” link in the email or contacting us. We may still send you non-marketing messages, such as order confirmations, safety notices, or changes to our policies.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature you can activate to signal that you prefer not to be tracked. At this time, no uniform standard for recognizing DNT signals has been adopted, and we do not currently respond to DNT signals. If that changes, we will describe our approach in an updated version of this Privacy Notice.

11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Certain U.S. state laws give residents additional privacy rights.

Residents of some U.S. states (for example, California and others with comprehensive privacy laws) may have additional rights regarding their personal information, such as:

The right to know what categories of personal information we collect, use, and disclose
The right to access and obtain a copy of your personal information
The right to request deletion of your personal information (subject to legal exceptions, such as firearms record-keeping requirements)
The right to correct inaccuracies in your personal information
The right to opt out of certain types of data “sales” or “sharing” and targeted advertising, if we engage in those practices
The right not to be discriminated against for exercising your privacy rights

To exercise these rights, you can contact us at support@longrange-tactical.com. We may need to verify your identity before completing your request.

If your state law allows you to designate an authorized agent, we may require proof of that authorization as part of the verification process.

If we deny your request where permitted by law, you may have the right to appeal our decision by contacting us using the same email address.

12. LONGRANGE TACTICAL’S COMMITMENT TO PRIVACY AND SECURITY

LongRange Tactical is committed to protecting your privacy and securing your information. Your personal information is used only as described in this Privacy Notice and as needed to complete your transactions, operate our business, and comply with the law. We do not sell your personal information and we share it only as described in this Notice.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this Notice when needed to stay compliant and accurate.

We may update this Privacy Notice from time to time. The updated version will be indicated by a new “Last updated” date at the top. If we make material changes, we may notify you by prominently posting a notice on our website or by sending you a direct notification.

We encourage you to review this Privacy Notice periodically to stay informed about how we protect your information.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this Notice or our privacy practices, you may contact us at:

Email: support@longrange-tactical.com

Mailing Address:
LONGRANGE TACTICAL LLC
41420 80TH AVE
DECATUR, MI 49045
United States

Phone: 269-744-7017

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, state, or province of residence, you may have the right to request:

Access to the personal information we collect about you
Details about how we have processed your information
Corrections to inaccurate data
Deletion of your personal information, subject to legal and regulatory retention requirements
Withdrawal of consent where we rely on consent

To submit such a request, contact us at support@longrange-tactical.com. We will handle your request in accordance with applicable data protection laws.